The Swift Towards Electronic Commerce

A whole new process has been born, and this is not only the result of the technological evolution, but also the result of market and societal factors, which constitute a highly competitive business environment where the customer has the choice. Electronic Commerce (EC) is the outcome of the fast changes occurring in the telecommunication marketplace, as every company that desires to be a part of the future must try to find ways to renew its offers and produce innovative services while focusing on customer satisfaction. Under this notion, telecom corporations have to work under increasing pressures to produce more and faster, using fewer resources.

Few innovations in human history encompass as many potential benefits as EC does. The global nature of the technology used, the low cost production, the opportunity to reach hundreds of millions of people with a single effort, the interactive nature of the medium, the variety of possibilities, and the resourcefulness and rapid growth of the supporting infrastructures-especially the Web-result in many potential benefits to organizations, individuals and the society in general. These benefits are just starting to materialize in some countries, but they will increase significantly as EC continuous to grow. It is not surprising that some maintain that the EC revolution is just “as profound as the change that came with the industrial revolution.”

Electronic commerce has a number of benefits. First, EC expands the marketplace to national and international markets. With minimal capital outlay, companies today can easily and quickly locate more customers, find the best suppliers in the industry and the most importantly suitable business partners worldwide. For example, in 1997, Boeing Corporation reported savings of 20% after a request for a proposal to manufacture a subsystem was posted on the Internet. Second, electronic commerce allows reduced inventories and overhead by facilitating “pull”-type supply chain management. In a pull-type system, the process starts from customer orders and uses just-in-time manufacturing. The pull-type processing enables expensive customization of products and services, which provides competitive advantage to its implementers. Other benefits of e-commerce include improved image, improved customer service, new-found business partners, simplified processes, compressed cycle and delivery time, increased productivity, eliminating paperwork, expediting access to information, reduced transportation costs, and increased flexibility.

Since the Internet is not owned by anyone and its regulatory authority is still debated, it is considered by many to be the only medium that is still truly free. Therefore, not the same costs exist, compared to the mediums of radio, television, or publications. Thus, it is possible that EC can act not only as a selling system that management needs to view the advent of a sales opportunity, but also as the medium with which purchases are made. Telecommunication companies can use the Web in order to directly communicate with resellers and provide them with the needed information about the products that have been purchased; which saves both time and expense in terms of the way that enquirers are made and orders placed. At the same time, EC can increase employees’ productivity by 100%. Since less time would be spent for filling-in paperwork, employers will spend the extra time to find new customers, increasing their personal sales volume and direct their efforts in better servicing the already existing customers thus increasing the level of satisfaction and reduce the switching effect.

Electronic Commerce 101

Electronic Commerce is the buying and selling of products and services via the Internet. E-Commerce sites range from a simple page with products and a phone number, to real-time credit card processing for downloadable products such as software and music, and even to sophisticated auction sites acting as marketplaces. The most convenient aspect of e-commerce is the freedom from time zones and time restrictions. It allows the ability for one to shop and procure items anytime of day. The Internet consultancy, eMarketer, reports that the number of active business sites in the U.S. engaging in e-commerce activities has grown to significantly.

Common buzzwords divide the industry into two areas of focus:
B2B represents business to business transactions and B2C represents business to consumer transactions. B2B e-commerce projections for 2003 range from $1.2 trillion to $10 trillion. B2B encompasses e-commerce, enterprise resource planning, customer relationship management, and supply chain management, to name a few. Large corporations such as GE and Citicorp are developing their own e-commerce/procurement business sites to bring all the players together in a particular sector. Using aerospace as an example, Boeing, Lockheed, Loral Inc., would be able to buy and sell equipment, recruit engineers, auction older airplanes, find the optimal leasing/financing option, and perform many other business functions all on one site. This process would be more cost-effective and ultimately increase communication.

B2C e-commerce projections for 2001 surpass $17.8 billion. B2C web sites complement traditional brick-and-mortar businesses. Kmart is an example of a traditional store that has an e-commerce web site to complement itself. Amazon.com has branded itself as a stand-alone e-commerce, with no affiliation with a traditional store. Today, entrepreneurs have the ability to start B2C sites with very little upstart cost. With a product niche and strong business plan, one can layout the concept of a web site, get it professionally designed, and ultimately launch an online business. Online marketing is also extremely helpful, but must be incorporated successfully into the scheme of the business.

Finding your way in the EC world
With the dot-com explosion has come a new breed of job titles encompassing both worlds, B2B and B2C. It still stands to reason that there are two paths offered: business and technical positions. On the business side, employees tend to work in the following arenas: Business Development, Account/Client Development, Consulting Services, Sales, Marketing, Online Marketing, and Public Relations. Executive management titles include Chief Operating Officer, Chief Financial Officer, and Chief Technical Officer.

The most common technical and creative titles include Webmaster, Applications Programmer, Content Developer, Engineer, Designer, Project Manager, System Admin, Database Development, QA, Network Support, Graphic Designer, Art Producer, Video Editor, and Sound Editor, among others.

Succeeding in Business Development
First of all, you need to start with a great product. It’s hard to sell or develop new business relationships if the product cannot sell itself. You should be the instrument to market it and bring it into the limelight. It’s your job to educate a client on the benefits of your product. Become familiar with the product to the point of being able to talk about it in your sleep. When giving a product presentation, the information should be second nature to you.
Learn every facet of the business and get to know the key players within your own organization. Treat your upper management as your favorite client. Be mentally prepared with your product knowledge and listen to your clients. Your sincerity – or lack thereof – will definitely shine through any phone call, presentation, or meeting. Research and understand your target audience before meeting with the decision-making executives. Preparation is extremely important, as it may make or break the deal.

If you do not have answers to clients’ questions, tell them that you will look into the matter and call them back. Never let them know that you are not prepared with the right answers. They may start to question your ability or even the strength of the product. Remember, your client is a lifelong friend. Nurture each business relationship as it will lead to referrals and help increase your business. Communicating with clients on a scheduled basis prevents problems from arising. The worst feeling is having done business with clients, only to lose site of their progress. Keep a calendar of your clients’ special events and stay in touch.

Little Self Research to Remain Ahead in This Time of Electronic Commerce

For attaining success in this time of electronic commerce it is mandatory to have an attractive web portal. There are specific styles followed to involve visitors in the websites and at the same time there exists technique of bringing more and more web traffic. During website design the web developer consider several aspects to attract the web visitors. It is mandatory for a business to provide a pleasant online shopping experience and smooth payment process to the purchasers. To get an edge over the competitors it is always a good idea to use the best website designers who are aware of the latest tips and tricks associated to web design.

There are many web design companies that offer competitive rates and claim that they offer best search engine optimisation methods to provide better ranks to the web portals. Actually organic SEO is best and for that besides manipulating the sites it is advisable to emphasise upon better website design. For effective website design it is necessary to be aware of the latest web design techniques. At the same time it is work of the content writers to provide sufficient information. The website should be easy to use and at the same time the site should be easily navigable.

A web developer needs to remember that for each section it is mandatory to complete the necessary parameters. For example to make better shopping experience it is not only necessary to provide an interactive shopping cart but at the same time it is mandatory to ensure a smooth payment process. Similarly while portraying an image it is necessary to facilitate introduction of the product by maintaining proper aesthetics. Again, the toll free number must be visible from all pages of the site. It is not enough to include the toll free customer care number only in the contact page. There are few conventions and the Sydney web designers are aware of all the pros and cons.

Reaching a suitable web design company is much easy in Sydney as there are plenty of web based service providers. The Sydney based website development companies have completed web design for leading corporations of the planet. These companies carry on the developmental process after thorough research about purpose of the website. Studies suggest that a reader remains more within a page but a web visitor frequently changes the links and shifts towards another page. For this attractive website design is essential to keep roving eye of the web visitor to a particular page.

Online communication process is interesting and more and more businesses are concentrating upon enhanced web presence. It is wise to consider a Sydney web designer to get the best from his experience and skill. A Sydney based web developer knows what color to include for what kind of a portal. Many of the regional web development companies fail to understand requirements of the international business players. But for a Sydney based web developer this is cakewalk and with subtle skills and manipulation of latest web design technologies they cater the best. Still, it is advisable to initiate self analysis to identify a suitable website design company of Sydney.