Electronic Commerce Commonly Known As E-Commerce

The process of buying and selling of products or services online is termed as Electronic commerce commonly known as E-Commerce. Developing, marketing, selling, delivering, servicing and paying everything can be under this process. Because of the extensive usage of internet now days the quantity of trade that is done online has increased. Commerce is used in electronic funds transfer, supply chain management, internet marketing, online transaction processing, electronic data interchange, inventory management systems and automated data collection. World Wide Web is the major tool and is used at least once in the transaction and e-mail, mobile devices and telephones are also widely used.

Most of the e-commerce is done in virtual form but also does transportation of physical products. E-tailers are online retailers and e-tail is retail and World Wide Web consists of almost all big retailers. There are different kinds of e-commerce. E-Commerce between two businesses is called Business to Business or B2B which can be either open to all or for specific qualifiers. The e-commerce between businesses and consumers is termed as Business to consumer or B2C. Here the buyer is directly in contact with the business like online shopping. There is no presence of intermediary service in most of the cases. E-commerce involves the sales and the transfer of data to enable the financial transactions of businesses.

Some applications where e-commerce is used are Document automation, domestic and international payment systems, group buying, instant messaging, enterprise content management, teleconferencing, electronic tickets, etc. Data integrity and security are burning issues in electronic commerce.

International trends:

As the usage of internet has increased drastically the business models also changed to the same extent with the help of e-commerce and are not confined to a certain country. This has increased the competition for advertising industry to grab the interests of the customers. If we take the developing countries china is the fastest growing economy in this field. They have made the consumers comfortable shopping online. E-commerce has emerged as a vital tool to hold the customers and to sell worldwide.

Effect of E-commerce on markets and retailers:

The internet has facilitated the customers to do a product research and find the best price for any product online there by created a price competition among various companies. The industry structure of book shops and travel agencies has been influenced by e-commerce because of the increased online shopping. This helped the larger companies to grow as they can give best prices which can be afforded by smaller companies.

Distribution:

There are two channels for distribution which are ‘pure click’ and ‘brick and click’. Many companies have shifted to these two channel systems.

Pure Click: These companies do not exist as a firm. They purely work through the website. Such companies should maintain their e-commerce websites with utmost care as the customer service is of great preference here.

Brick and Click: These companies already exist as a firm and they add a website for online business. These companies doubted initially that the relationship status with their offline retailers, agents or their own stores would be in peril but finally internet found its way to their distribution channels after witnessing the business generated by their online counterparts.

Electronic Commerce – Your Next Business Endeavor

The development of computers, Internet, and networking technologies gave birth to a new approach in business, Electronic commerce (Ecommerce). Concepts, principles and ideas in traditional business endeavor are also being used with Ecommerce, but on a different medium. Ecommerce expands the opportunity of selling and buying products and services to a wider audience.

With Ecommerce, it has never been so easy advertising a product. Through the Internet and mobile phones, companies are now able to deliver the information with regard to a certain product or services to a desired group and possible future clients. Traditional method of advertising could take days and huge amount of effort to reach a prospect. The introduction of Ecommerce made it possible for a company to reach consumers from regional, country wide or global market.

Rising number of industries incorporate Ecommerce with their traditional business conduct. Websites, advertisements and promotions are now being presented through the Internet. Systems are designed to allow consumers to avail of the product through electronic means. Anyone can purchase a product or take advantage of services even without meeting the seller. Business-to-Client (B2C) solution can take place in this instance. A good example is the online ticketing system.

On the other hand, a company can also do business with another company. Business-to-Business (B2B) solutions are also developed to have this possible. This includes the software, sets of rules and regulations, and a contract to be followed by each party. Networking technologies play a major role in this instance. A client can access the company’s internal network to be able to make a transaction. Other means of Business-to-Business solution are also available.

Payment processing and fund transfer can also be done through the Internet and mobile phones referred to as online payment system. Ecommerce allows third party companies to offer payment processing services and handle the transaction in a secured and confidential manner. A seller can collect payment from a consumer through software embedded on a website or a system that will be connected to the third party company. By this means, a consumer does not have to be where the seller is.

One advantage of Ecommerce is availability. A company can have official business hours and holidays. Even if a business establishment is close at this certain period of time, the online advertisement and promotion is continuously active allowing a consumer to view what a company offers. With 24/7 availability through the Internet, a company can continue to receive orders and provide support for a consumer.

Another advantage of Ecommerce is cost management. Investing in Ecommerce is a new door for promotion. What are needed are a website, an online shopping cart application, and a payment system. This will just cost a company few dollars, but will also produce a remarkable return of investment.

How to Develop a Practical SEM Program for Business-To-Consumer Electronic Commerce

The effect of foreign trade network marketing is more depended on the implementation of the SEM program, which is the key to the success of network marketing. When charring out the work of SEM for foreign trade, a good way to develop a practical SEM program is very important.

1. Analyze the competitors comprehensively

Know the enemy and know yourself, and you can fight a hundred battles with no danger of defeat. Before the implementation of the program, you should have a comprehensive understanding of yourself and your competitors. What is your own business’s strongpoint? Where we are not as good as competitors? What did competitors do? What are they doing now? What do they want to do in the next step?

2. List the potential customer group.

It should be able to analyze and conclude the customer consumption groups

3. Understand the purpose at every stage.

1) IP visit capacity and PV Page views of each day
2) The quantity of the search engines
3) The completion status of external links at each stage.
4) The rank of Web site and PR value
5) The number of key words and the search engine rankings
6) The number of the new customers gets from this program.
7) How is the brand image?

4. Select the ways of network implementation and strategies.

Based on the analysis of collected materials, We confirm the network promotion ways and strategies and detailed list which way will be used, such as the implementation of the search engines, blog, bulk mail marketing, MSN group communication, communities forum, advertorials, activities, network advertising, etc. It should can detailed analyze the effect and result of each way.

5. SEM program can develop the evaluation and monitoring

By using the third-party IP statistical tools, it can stop monitoring and tracking so as to help enterprises to adjust the implementation strategy through the data source and click, etc. It can find out whether the design of webpage is reasonable and the speed of opening web pages is quick or slow.

6. SEM program prepares for the plan of network promotion.

Market will not always be the same. When the program can not keep up with changes, the plan can not be fulfilled according to the original one. If you prepare for the risk, you can avoid running around in circles when the market changes. If you can follow the above ways, I believe that you can develop Practical SEM Program for B2C Electronic Commerce Company.