How to Develop a Practical SEM Program for Business-To-Consumer Electronic Commerce

The effect of foreign trade network marketing is more depended on the implementation of the SEM program, which is the key to the success of network marketing. When charring out the work of SEM for foreign trade, a good way to develop a practical SEM program is very important.

1. Analyze the competitors comprehensively

Know the enemy and know yourself, and you can fight a hundred battles with no danger of defeat. Before the implementation of the program, you should have a comprehensive understanding of yourself and your competitors. What is your own business’s strongpoint? Where we are not as good as competitors? What did competitors do? What are they doing now? What do they want to do in the next step?

2. List the potential customer group.

It should be able to analyze and conclude the customer consumption groups

3. Understand the purpose at every stage.

1) IP visit capacity and PV Page views of each day
2) The quantity of the search engines
3) The completion status of external links at each stage.
4) The rank of Web site and PR value
5) The number of key words and the search engine rankings
6) The number of the new customers gets from this program.
7) How is the brand image?

4. Select the ways of network implementation and strategies.

Based on the analysis of collected materials, We confirm the network promotion ways and strategies and detailed list which way will be used, such as the implementation of the search engines, blog, bulk mail marketing, MSN group communication, communities forum, advertorials, activities, network advertising, etc. It should can detailed analyze the effect and result of each way.

5. SEM program can develop the evaluation and monitoring

By using the third-party IP statistical tools, it can stop monitoring and tracking so as to help enterprises to adjust the implementation strategy through the data source and click, etc. It can find out whether the design of webpage is reasonable and the speed of opening web pages is quick or slow.

6. SEM program prepares for the plan of network promotion.

Market will not always be the same. When the program can not keep up with changes, the plan can not be fulfilled according to the original one. If you prepare for the risk, you can avoid running around in circles when the market changes. If you can follow the above ways, I believe that you can develop Practical SEM Program for B2C Electronic Commerce Company.

Electronic Commerce and Its Effective Way to Earn Cash

The word e-commerce is derived from electronic commerce. It is a new way to earning and creating your own business. In technical aspects, the business of e-commerce is basically the same as that of a regular traditional business that uses the modes of buying and selling as their mainframe transactions. Doing business online is considered by making as the most convenient way to earning huge profits and income.

Convenience is the general idea of e-commerce. Just imagine doing some online window shopping just to find the right goods and products that you want to buy. The factor that makes traditional businesses a tedious task is the act of finding a good working location, designing the work site and ensuring that the construction process is finished at the defined period. This act requires a lot of time and effort on your part.

With an online e-commerce business, you can now do the task and complete the project in the comfort of an air-conditioned room and in the comfort of your home. You no longer have to deal with the issues of presenting the goods and products to the potential buyer in an appealing location. With the online website, all you have to do is to capture a great image of the goods and products that are being sold and have the option to post it at your website. This decreases the workload and saves you the time in creating that good location where to sell your products and services.

This e-commerce website is also beneficial to the consumer. Your prospect consumer no longer has to go out on the field and find the store that carries their needed goods and products. All they have to do is sit down in front of the computer and search for the brand and model that they want to purchase. Thus, you can have that wider base of products and goods to choose form.

E-commerce businesses help you save additional expenses in terms of overhead costs. You no longer have to pay that extra electricity and water bill just to sell your products and goods. If you base your projects at home, your usually costly overhead is now part of your monthly house expenses and bills. The great thing about online businesses is you get to save from the huge costs of construction and building set-ups.

Most online merchants do not stock the merchandise that they are selling. Some merchants pay a certain fee to have these goods and products safe kept at a warehouse and store. The merchants do not necessarily stock any goods in their homes or offices. They use a warehouse to keep these goods and products.

Automated systems also make the e-commerce business to be more appealing to the online market. Most online businesses use software to create the necessary sales and promotions of their goods and products. The e-commerce business also opens the doors for newer and wider market base. The Internet is a broad spectrum and only those that are willing to work their best will be rewarded proportionally.

The Swift Towards Electronic Commerce

A whole new process has been born, and this is not only the result of the technological evolution, but also the result of market and societal factors, which constitute a highly competitive business environment where the customer has the choice. Electronic Commerce (EC) is the outcome of the fast changes occurring in the telecommunication marketplace, as every company that desires to be a part of the future must try to find ways to renew its offers and produce innovative services while focusing on customer satisfaction. Under this notion, telecom corporations have to work under increasing pressures to produce more and faster, using fewer resources.

Few innovations in human history encompass as many potential benefits as EC does. The global nature of the technology used, the low cost production, the opportunity to reach hundreds of millions of people with a single effort, the interactive nature of the medium, the variety of possibilities, and the resourcefulness and rapid growth of the supporting infrastructures-especially the Web-result in many potential benefits to organizations, individuals and the society in general. These benefits are just starting to materialize in some countries, but they will increase significantly as EC continuous to grow. It is not surprising that some maintain that the EC revolution is just “as profound as the change that came with the industrial revolution.”

Electronic commerce has a number of benefits. First, EC expands the marketplace to national and international markets. With minimal capital outlay, companies today can easily and quickly locate more customers, find the best suppliers in the industry and the most importantly suitable business partners worldwide. For example, in 1997, Boeing Corporation reported savings of 20% after a request for a proposal to manufacture a subsystem was posted on the Internet. Second, electronic commerce allows reduced inventories and overhead by facilitating “pull”-type supply chain management. In a pull-type system, the process starts from customer orders and uses just-in-time manufacturing. The pull-type processing enables expensive customization of products and services, which provides competitive advantage to its implementers. Other benefits of e-commerce include improved image, improved customer service, new-found business partners, simplified processes, compressed cycle and delivery time, increased productivity, eliminating paperwork, expediting access to information, reduced transportation costs, and increased flexibility.

Since the Internet is not owned by anyone and its regulatory authority is still debated, it is considered by many to be the only medium that is still truly free. Therefore, not the same costs exist, compared to the mediums of radio, television, or publications. Thus, it is possible that EC can act not only as a selling system that management needs to view the advent of a sales opportunity, but also as the medium with which purchases are made. Telecommunication companies can use the Web in order to directly communicate with resellers and provide them with the needed information about the products that have been purchased; which saves both time and expense in terms of the way that enquirers are made and orders placed. At the same time, EC can increase employees’ productivity by 100%. Since less time would be spent for filling-in paperwork, employers will spend the extra time to find new customers, increasing their personal sales volume and direct their efforts in better servicing the already existing customers thus increasing the level of satisfaction and reduce the switching effect.