What Is Electronic Commerce?

Electronic commerce or ecommerce is any kind of business transaction that is done over the internet that involves transferring information and goods. It covers a whole array of businesses from basic retail stores to highly specialized shops in music or for animals. It is one of the most important characteristics of the internet, and is highly useful in the world of business and marketing.

By utilizing ecommerce, you can transfer money or goods without time barriers and this is very convenient in this fast paced world that we live in. Ecommerce has expanded very rapidly over the last few years and doesn’t show any sign of letting up. It is expected for the differences between conventional and electronic barriers to become more blurred as ecommerce progresses as a form of transfer of funds and goods.
Business to business ecommerce is a bit different. It refers to electronic transfers between businesses as opposed to between a business and a consumer. There are many advantages to carrying out transfers electronically rather than traditional methods. Ecommerce has also led to more people doing business online and setting up electronic market places to do business.

If you are not aware of the basic principles of ecommerce setting up an online store can prove to be very challenging. You must thoroughly research the principles of ecommerce before opening up an online store. This is crucial to your overall ecommerce success. There are some things you will need to have before setting up an online market. First of all you will need shopping cart software. A shopping cart is software that allows your customers to purchase goods through your online store.

Also before starting your online business, it is wise to find a niche that is in demand. You will want to find a product that customers have trouble finding anywhere else such as in malls or department stores. You will also need to be sure that your website is ecommerce enabled. Another important factor is to consider shipping and the cost of shipping. All of these aspects play an important role in your success.

Lastly, you will need a way in which to receive payment online. For this you will need an online merchant account. If you take these steps in setting up your online ecommerce business you will have a greater chance at success for your company. If you do the proper research and learn the principles behind ecommerce you will have a flourishing online business in no time at all.

How to Develop a Practical SEM Program for Business-To-Consumer Electronic Commerce

The effect of foreign trade network marketing is more depended on the implementation of the SEM program, which is the key to the success of network marketing. When charring out the work of SEM for foreign trade, a good way to develop a practical SEM program is very important.

1. Analyze the competitors comprehensively

Know the enemy and know yourself, and you can fight a hundred battles with no danger of defeat. Before the implementation of the program, you should have a comprehensive understanding of yourself and your competitors. What is your own business’s strongpoint? Where we are not as good as competitors? What did competitors do? What are they doing now? What do they want to do in the next step?

2. List the potential customer group.

It should be able to analyze and conclude the customer consumption groups

3. Understand the purpose at every stage.

1) IP visit capacity and PV Page views of each day
2) The quantity of the search engines
3) The completion status of external links at each stage.
4) The rank of Web site and PR value
5) The number of key words and the search engine rankings
6) The number of the new customers gets from this program.
7) How is the brand image?

4. Select the ways of network implementation and strategies.

Based on the analysis of collected materials, We confirm the network promotion ways and strategies and detailed list which way will be used, such as the implementation of the search engines, blog, bulk mail marketing, MSN group communication, communities forum, advertorials, activities, network advertising, etc. It should can detailed analyze the effect and result of each way.

5. SEM program can develop the evaluation and monitoring

By using the third-party IP statistical tools, it can stop monitoring and tracking so as to help enterprises to adjust the implementation strategy through the data source and click, etc. It can find out whether the design of webpage is reasonable and the speed of opening web pages is quick or slow.

6. SEM program prepares for the plan of network promotion.

Market will not always be the same. When the program can not keep up with changes, the plan can not be fulfilled according to the original one. If you prepare for the risk, you can avoid running around in circles when the market changes. If you can follow the above ways, I believe that you can develop Practical SEM Program for B2C Electronic Commerce Company.

Electronic Commerce (E-Commerce)

Electronic commerce (or E-commerce) means the buying or selling of products or services over the Internet. The amount of successful E-commerce transactions have grown exponentially since the widespread use of the Internet.

Electronic commerce has changed dramatically over the last 30 years. Originally, the term “electronic commerce” was coined to mean the “facilitation of commercial transactions electronically”. Technology like “Electronic Funds Transfer” (EFT) was introduced in the late 1970s to enable businesses to send commercial documents like purchase orders electronically. Credit cards and ATMs (introduced and accepted in the 1980s) were also forms of e-commerce.

Many economic experts forecasted that E-commerce would become a major economic sector when the Internet became widespread in the early 1990s. During the “Dot com” era, E-commerce came to encompass the purchase of goods and services via the Internet, usually with secure connections and electronic payment services such as credit card payment authorizations.

Almost all purely E-commerce companies collapsed during the “dot-com” bubble-burst in 2000 and 2001. But many “brick-and-mortar” retailers began to add e-commerce capabilities to their Web sites. For example, a traditional supermarket chain, Safeway, started e-commerce subsidiaries through which consumers could order groceries online.

The emergence of E-commerce also significantly increased the opportunities in the selling of many types of goods; many small home-based businesses are able to use the Internet to sell their goods or services. Wish to buy something? Visit eBay.com (an online auction site that provides a platform for selling or buying merchandise). Wish to announce a garage sale? Visit Ablewise.com (a popular online classifieds site that provides services for both free and paid advertising) and place an advertisement with them. With the E-commerce scene as it is today, there is almost nothing that you are not able to find and buy/sell over the Internet.