Electronic Commerce 101

Electronic Commerce is the buying and selling of products and services via the Internet. E-Commerce sites range from a simple page with products and a phone number, to real-time credit card processing for downloadable products such as software and music, and even to sophisticated auction sites acting as marketplaces. The most convenient aspect of e-commerce is the freedom from time zones and time restrictions. It allows the ability for one to shop and procure items anytime of day. The Internet consultancy, eMarketer, reports that the number of active business sites in the U.S. engaging in e-commerce activities has grown to significantly.

Common buzzwords divide the industry into two areas of focus:
B2B represents business to business transactions and B2C represents business to consumer transactions. B2B e-commerce projections for 2003 range from $1.2 trillion to $10 trillion. B2B encompasses e-commerce, enterprise resource planning, customer relationship management, and supply chain management, to name a few. Large corporations such as GE and Citicorp are developing their own e-commerce/procurement business sites to bring all the players together in a particular sector. Using aerospace as an example, Boeing, Lockheed, Loral Inc., would be able to buy and sell equipment, recruit engineers, auction older airplanes, find the optimal leasing/financing option, and perform many other business functions all on one site. This process would be more cost-effective and ultimately increase communication.

B2C e-commerce projections for 2001 surpass $17.8 billion. B2C web sites complement traditional brick-and-mortar businesses. Kmart is an example of a traditional store that has an e-commerce web site to complement itself. Amazon.com has branded itself as a stand-alone e-commerce, with no affiliation with a traditional store. Today, entrepreneurs have the ability to start B2C sites with very little upstart cost. With a product niche and strong business plan, one can layout the concept of a web site, get it professionally designed, and ultimately launch an online business. Online marketing is also extremely helpful, but must be incorporated successfully into the scheme of the business.

Finding your way in the EC world
With the dot-com explosion has come a new breed of job titles encompassing both worlds, B2B and B2C. It still stands to reason that there are two paths offered: business and technical positions. On the business side, employees tend to work in the following arenas: Business Development, Account/Client Development, Consulting Services, Sales, Marketing, Online Marketing, and Public Relations. Executive management titles include Chief Operating Officer, Chief Financial Officer, and Chief Technical Officer.

The most common technical and creative titles include Webmaster, Applications Programmer, Content Developer, Engineer, Designer, Project Manager, System Admin, Database Development, QA, Network Support, Graphic Designer, Art Producer, Video Editor, and Sound Editor, among others.

Succeeding in Business Development
First of all, you need to start with a great product. It’s hard to sell or develop new business relationships if the product cannot sell itself. You should be the instrument to market it and bring it into the limelight. It’s your job to educate a client on the benefits of your product. Become familiar with the product to the point of being able to talk about it in your sleep. When giving a product presentation, the information should be second nature to you.
Learn every facet of the business and get to know the key players within your own organization. Treat your upper management as your favorite client. Be mentally prepared with your product knowledge and listen to your clients. Your sincerity – or lack thereof – will definitely shine through any phone call, presentation, or meeting. Research and understand your target audience before meeting with the decision-making executives. Preparation is extremely important, as it may make or break the deal.

If you do not have answers to clients’ questions, tell them that you will look into the matter and call them back. Never let them know that you are not prepared with the right answers. They may start to question your ability or even the strength of the product. Remember, your client is a lifelong friend. Nurture each business relationship as it will lead to referrals and help increase your business. Communicating with clients on a scheduled basis prevents problems from arising. The worst feeling is having done business with clients, only to lose site of their progress. Keep a calendar of your clients’ special events and stay in touch.

Electronic Commerce – Why Sell Online?

Electronic commerce or more popularly known as e-commerce is becoming very popular nowadays due to a number of factors. Not only will you benefit the money you earn from selling products and services online, you are working right at the comfort of your home. The main reason why a lot of people are into e-commerce is because of the convenience it provides to both the buyer and the seller. As a matter of fact, there are a lot of people who are joining the online community that makes more opportunities for those who want to buy and sell products. But, with larger community, this makes competition harder to come by. For you to survive such tough competition, you need to learn a few basic tricks to help you float around the vast ocean of competition filled with sharks. There are other disadvantages that you need to watch out for and if you do not pay close attention to it, you will end up losing everything that you have worked for.

Selling over the internet has lots of benefits. One such benefit is that the products you sell online are rather cheap than those you find on real stores. The thing with products on real stores is that they add their profit plus the taxes you pay for purchasing such product make it very expensive. Whereas in e-commerce, the price is almost half and all you need to pay other than the price is the fee from your transactions or for your shipment.

Combined with creative marketing strategies, e-commerce is a force to be reckon with. This makes the internet a good breeding ground for small time businesses to grow. A good example to that is Amazon. The website offered books and has become one of the world’s largest online retail store. They even tap in to small online businessmen to help them promote their products and make sales. This is very advantageous for small time businessmen. The website hosts a wide array of business for you to transact.

There are also different reasons why you might want to start on e-commerce and begin selling online. For small businessmen, the economy has been bad and most of them have turned to e-commerce to save their businesses and still earn money to help them get by. Since you are working right at the comfort of your home and you are not maintaining any employees, expenses are rather low compared to real time commerce. You do not have to pay for any employees thus, you have all the money that you earn.

E-commerce can help you inflate your customers. You are no longer aiming for a local arena. Since the internet connects us all, you are now having possible customers from the other side of the globe. Increasing the amount of people as your probable customers also increases your probable sale. It is a win-win situation for both you and your clients. You get to sell your products and have lower expenses.

How to Develop a Practical SEM Program for Business-To-Consumer Electronic Commerce

The effect of foreign trade network marketing is more depended on the implementation of the SEM program, which is the key to the success of network marketing. When charring out the work of SEM for foreign trade, a good way to develop a practical SEM program is very important.

1. Analyze the competitors comprehensively

Know the enemy and know yourself, and you can fight a hundred battles with no danger of defeat. Before the implementation of the program, you should have a comprehensive understanding of yourself and your competitors. What is your own business’s strongpoint? Where we are not as good as competitors? What did competitors do? What are they doing now? What do they want to do in the next step?

2. List the potential customer group.

It should be able to analyze and conclude the customer consumption groups

3. Understand the purpose at every stage.

1) IP visit capacity and PV Page views of each day
2) The quantity of the search engines
3) The completion status of external links at each stage.
4) The rank of Web site and PR value
5) The number of key words and the search engine rankings
6) The number of the new customers gets from this program.
7) How is the brand image?

4. Select the ways of network implementation and strategies.

Based on the analysis of collected materials, We confirm the network promotion ways and strategies and detailed list which way will be used, such as the implementation of the search engines, blog, bulk mail marketing, MSN group communication, communities forum, advertorials, activities, network advertising, etc. It should can detailed analyze the effect and result of each way.

5. SEM program can develop the evaluation and monitoring

By using the third-party IP statistical tools, it can stop monitoring and tracking so as to help enterprises to adjust the implementation strategy through the data source and click, etc. It can find out whether the design of webpage is reasonable and the speed of opening web pages is quick or slow.

6. SEM program prepares for the plan of network promotion.

Market will not always be the same. When the program can not keep up with changes, the plan can not be fulfilled according to the original one. If you prepare for the risk, you can avoid running around in circles when the market changes. If you can follow the above ways, I believe that you can develop Practical SEM Program for B2C Electronic Commerce Company.