How to Develop a Practical SEM Program for Business-To-Consumer Electronic Commerce

The effect of foreign trade network marketing is more depended on the implementation of the SEM program, which is the key to the success of network marketing. When charring out the work of SEM for foreign trade, a good way to develop a practical SEM program is very important.

1. Analyze the competitors comprehensively

Know the enemy and know yourself, and you can fight a hundred battles with no danger of defeat. Before the implementation of the program, you should have a comprehensive understanding of yourself and your competitors. What is your own business’s strongpoint? Where we are not as good as competitors? What did competitors do? What are they doing now? What do they want to do in the next step?

2. List the potential customer group.

It should be able to analyze and conclude the customer consumption groups

3. Understand the purpose at every stage.

1) IP visit capacity and PV Page views of each day
2) The quantity of the search engines
3) The completion status of external links at each stage.
4) The rank of Web site and PR value
5) The number of key words and the search engine rankings
6) The number of the new customers gets from this program.
7) How is the brand image?

4. Select the ways of network implementation and strategies.

Based on the analysis of collected materials, We confirm the network promotion ways and strategies and detailed list which way will be used, such as the implementation of the search engines, blog, bulk mail marketing, MSN group communication, communities forum, advertorials, activities, network advertising, etc. It should can detailed analyze the effect and result of each way.

5. SEM program can develop the evaluation and monitoring

By using the third-party IP statistical tools, it can stop monitoring and tracking so as to help enterprises to adjust the implementation strategy through the data source and click, etc. It can find out whether the design of webpage is reasonable and the speed of opening web pages is quick or slow.

6. SEM program prepares for the plan of network promotion.

Market will not always be the same. When the program can not keep up with changes, the plan can not be fulfilled according to the original one. If you prepare for the risk, you can avoid running around in circles when the market changes. If you can follow the above ways, I believe that you can develop Practical SEM Program for B2C Electronic Commerce Company.