Electronic Commerce Commonly Known As E-Commerce

The process of buying and selling of products or services online is termed as Electronic commerce commonly known as E-Commerce. Developing, marketing, selling, delivering, servicing and paying everything can be under this process. Because of the extensive usage of internet now days the quantity of trade that is done online has increased. Commerce is used in electronic funds transfer, supply chain management, internet marketing, online transaction processing, electronic data interchange, inventory management systems and automated data collection. World Wide Web is the major tool and is used at least once in the transaction and e-mail, mobile devices and telephones are also widely used.

Most of the e-commerce is done in virtual form but also does transportation of physical products. E-tailers are online retailers and e-tail is retail and World Wide Web consists of almost all big retailers. There are different kinds of e-commerce. E-Commerce between two businesses is called Business to Business or B2B which can be either open to all or for specific qualifiers. The e-commerce between businesses and consumers is termed as Business to consumer or B2C. Here the buyer is directly in contact with the business like online shopping. There is no presence of intermediary service in most of the cases. E-commerce involves the sales and the transfer of data to enable the financial transactions of businesses.

Some applications where e-commerce is used are Document automation, domestic and international payment systems, group buying, instant messaging, enterprise content management, teleconferencing, electronic tickets, etc. Data integrity and security are burning issues in electronic commerce.

International trends:

As the usage of internet has increased drastically the business models also changed to the same extent with the help of e-commerce and are not confined to a certain country. This has increased the competition for advertising industry to grab the interests of the customers. If we take the developing countries china is the fastest growing economy in this field. They have made the consumers comfortable shopping online. E-commerce has emerged as a vital tool to hold the customers and to sell worldwide.

Effect of E-commerce on markets and retailers:

The internet has facilitated the customers to do a product research and find the best price for any product online there by created a price competition among various companies. The industry structure of book shops and travel agencies has been influenced by e-commerce because of the increased online shopping. This helped the larger companies to grow as they can give best prices which can be afforded by smaller companies.

Distribution:

There are two channels for distribution which are ‘pure click’ and ‘brick and click’. Many companies have shifted to these two channel systems.

Pure Click: These companies do not exist as a firm. They purely work through the website. Such companies should maintain their e-commerce websites with utmost care as the customer service is of great preference here.

Brick and Click: These companies already exist as a firm and they add a website for online business. These companies doubted initially that the relationship status with their offline retailers, agents or their own stores would be in peril but finally internet found its way to their distribution channels after witnessing the business generated by their online counterparts.

Parameters For Regulating Electronic Commerce

Regular contractual principles, especially those pertaining to distance sales, may also be applicable to electronic commerce, albeit with some modifications. However, in this regard it immediately becomes relevant to draw some distinctions between whether the product or service is to be delivered via traditional means or whether it may in fact be delivered electronically, and whether the goods or services in question are intended for commercial or private consumption.

It is our basic understanding that the emergence and rapid development of many products that may be consumed or delivered on line are going to blur the distinction between products and services. Furthermore, it is our assumption that due to the often anonymous circumstances associated with electronic commerce, where the seller and buyer often do not know one another, and where the seller has little opportunity to inquire as to the buyer’s intended use of the products or services purchased, that electronic commerce is bound to blur the traditional distinction between commercial and noncommercial sales.

Accordingly, it seems logic to commence a survey of regulation of electronic commerce with a brief examination of relevant statutes and other provisions that may be of direct or indirect relevance to electronic commerce. Secondly, it is natural to examine the legal provisions that have been specifically tailored to regulate electronic commerce. Finally, it is logical to examine and attempt to evaluate to what extent electronic commerce may exercise influence upon the contractual laws that have been developed to regulate commercial transactions conducted via traditional, i.e. non-electronic, means.

In order to examine the applicability of traditional commercial laws to electronic commerce, we identified a number of contractual elements that typically will be the major concern of the parties. Such elements include: identification of the purchaser and the seller in regard to their legal status, place or places of business, affiliation within corporate structures, solvency etc.; whether or not the seller is in fact legally entitled to sell, and the purchaser legally entitled to buy, the products or services in question – this issue is particularly relevant with respect to intellectual property rights, where trademark or copyright infringements may interfere with the purchaser’s intended usage, and with respect to products or services that are subject to content control or similar restrictions; the formality requirements pertaining to presentation of offers, counteroffers, acceptances, declination of offers etc. in order to determine whether and when a contract has in fact been entered into; the stipulated terms for the contract as pertaining to the amount and quality of products or services, the time and place of delivery, the purchase sum and time and method of payment etc.; conditions for remedying defective or insufficient products including warranties and the right for the purchaser to return any damage goods; handling of sensitive data generated in connection with the transaction.

Other issues such as marketing practices and the use of information gathered via other means than as part of a specific transaction raise separate problems concerning privacy and security; issues which we have dealt with separately in subsequent sections of our survey.

Furthermore, the ability to conduct transactions electronically are contingent upon availability of certain types of infrastructure, terminal equipment and the like plus a regulatory environment which is permissive to the conduct of such activities, i.e. issues of a broader regulatory nature, which we have examined in the previous sections of our survey as well as in other surveys concerning development of the Global Information Society and the Global Information Infrastructure and development of the international telecommunications industry at large.

Finally, it should be noted that electronic commerce constitutes but one of several types of activities that may be conducted electronically and that are considered to be important elements of the emerging Global Information Society/Global Information Infrastructure. Many of the problems and opportunities associated with such activities are the same, more or less, regardless of whether a given activity is transactional in nature, i.e. whether it involves the exchange of goods or services in return for payments or other types of remuneration. Accordingly, we have every reason to believe that the regulatory environment being developed in an attempt to create an orderly environment for electronic commerce may significantly influence the overall environment for other types of online activities as well.

Special opportunities and problems are associated with the so-called “virtual middlemen,” who provide value-added services to businesses and consumers. Services may include brokering, search, referrals, and one-stop catalog shopping; all services that put such providers in a key position in the electronic marketplace.

Electronic commerce plays a role even in sectors where delivery needs to be carried out via traditional means, because order fulfillment and distribution as well as product design and other activities may be outsourced or coordinated electronically, thus leading to greater efficiency and lowered costs.
In addition to the virtual middlemen, a number of different financial services and service providers have arisen who specialize in electronic payments, financial insurance etc.

The EU Commission has pointed out the need to coordinate any initiatives on electronic commerce with WTO commitments, c.f. the General Agreement on Trade in Services (GATS) and the Annex on Basic Telecommunication Services. Furthermore, the EU has pointed out that electronic commerce represents a number of separate trade issues that must be resolved within the WTO, in the New Trans-Atlantic agenda, the Global Business Dialogue, the Information Society Dialogue, or other appropriate fora.

Little Self Research to Remain Ahead in This Time of Electronic Commerce

For attaining success in this time of electronic commerce it is mandatory to have an attractive web portal. There are specific styles followed to involve visitors in the websites and at the same time there exists technique of bringing more and more web traffic. During website design the web developer consider several aspects to attract the web visitors. It is mandatory for a business to provide a pleasant online shopping experience and smooth payment process to the purchasers. To get an edge over the competitors it is always a good idea to use the best website designers who are aware of the latest tips and tricks associated to web design.

There are many web design companies that offer competitive rates and claim that they offer best search engine optimisation methods to provide better ranks to the web portals. Actually organic SEO is best and for that besides manipulating the sites it is advisable to emphasise upon better website design. For effective website design it is necessary to be aware of the latest web design techniques. At the same time it is work of the content writers to provide sufficient information. The website should be easy to use and at the same time the site should be easily navigable.

A web developer needs to remember that for each section it is mandatory to complete the necessary parameters. For example to make better shopping experience it is not only necessary to provide an interactive shopping cart but at the same time it is mandatory to ensure a smooth payment process. Similarly while portraying an image it is necessary to facilitate introduction of the product by maintaining proper aesthetics. Again, the toll free number must be visible from all pages of the site. It is not enough to include the toll free customer care number only in the contact page. There are few conventions and the Sydney web designers are aware of all the pros and cons.

Reaching a suitable web design company is much easy in Sydney as there are plenty of web based service providers. The Sydney based website development companies have completed web design for leading corporations of the planet. These companies carry on the developmental process after thorough research about purpose of the website. Studies suggest that a reader remains more within a page but a web visitor frequently changes the links and shifts towards another page. For this attractive website design is essential to keep roving eye of the web visitor to a particular page.

Online communication process is interesting and more and more businesses are concentrating upon enhanced web presence. It is wise to consider a Sydney web designer to get the best from his experience and skill. A Sydney based web developer knows what color to include for what kind of a portal. Many of the regional web development companies fail to understand requirements of the international business players. But for a Sydney based web developer this is cakewalk and with subtle skills and manipulation of latest web design technologies they cater the best. Still, it is advisable to initiate self analysis to identify a suitable website design company of Sydney.